Dressing smart and keeping cool isn’t always easy in warmer climates. However there is a reason why the linen shirt is a summer staple. A natural product, Linen’s structure and low thread count allows air to circulate the body keeping you cool. It’s also highly absorbent, wicking moisture away from your body so you stay feeling fresh and looking great.

 

 

Not only is linen’s physical benefits pretty good but it is also kind to the planet. Linen comes from the Flax plant and requires a lot less water and fewer pesticides than cotton, making linen the more sustainable option. 

 


 

Linen has lots of different quality's and just like a good wine, a premium quality linen only improves age. After the first few washes a premium linen will become softer as well as retaining its shape and colour, where as a poor quality linen will do the opposite. That's why we only use 100% premium European linen.

Linen, that starts off soft and gets softer after every wash.

 

 

 A linen shirt has a certain un-fussy, elegance. So when deciding how to pair your outfit you should generally follow the rule - less is more. Its slightly crumpled, but charming look, lends itself to both smart and casual occasions. Whether you find yourself relaxing on a catamaran in the middle of Mediterranean or having to go on a business trip abroad, pair it with a slim pair of chinos to create a confident yet understated sophistication.