1. New product photography

We love our shirts and we want to show them off as best as we can. We’ve installed a better magnifying system to show off our exciting prints and made sure we’ve included photographs of the shirts on a mannequin, giving you a better idea of style and fit. Which brings us on to number 2…

2. Meet 'Hughie’ our inconspicuous new team member

He’s worn all of our shirts and we all agree that he looks great, red seems to suit him best, making ‘London’ his favorite. A key team member, he'll be joining us at all of our shows, making Hughie our official team mascot.

3. Easy to navigate- Better filter system

Our site is now even easier to navigate with a product filter now installed. Now you will be able to quickly find what’s available in your size without the hassle of going through our entire collection.

Oh, just in case you’re wondering, it a YES! Lots of new styles are currently being made and coming your way. We can’t wait for them to arrive on the new site.

4. Big on visuals.

We wanted our website to be all about the visuals. It's important to us that we had plenty of space to upload beautiful images of our shirts. We’ve also spent time to create a new ‘tone’ of photography, styling our shirts and models accordingly. We wanted to show you how we style our shirts set against gorgeous backdrops that tell a story as well as being a feast for the eyes.

  5.Journal Feature

As part of our new look we are launching our journal, documenting our journey as well as interesting things we pick up on the way. We hope you enjoy our journey as much as we are.