At the beginning of the year, we decided that we wanted to create a new tone of photography for Worboys. By ‘tone’ we mean the type of photography that encompasses everything we want to say about who we are. We wanted our photography to be the back drop to our lifestyle, subtle and beautifully executed. Another important aspect of our campaign was to show you fresh and interesting ways of styling our shirts. How a simple jacket, or a nice pair of chino’s can really lift and bring the shirts to life.

Another big decision was to use ‘real’ people rather than go down the traditional route of hiring professional models. This led us onto our highly successful ‘model search’ via social media.  To say we were blown away by the response was an understatement, we received 100’s of applicants which left us completely spoilt for choice! 

After shortlisting the entries, we decided on our two lucky winners, Pav and Hugo. Both were an absolute pleasure to work with, full of energy and lots of fun. We also have to thank our fantastic photographer, Brett, who worked the shoot perfectly – creating the exact ‘tone’ and ‘feel’ we were looking to achieve.

Here are a few of our favorite photos from the shoot, as well as a few ‘behind the scenes’. We hope you love them as much as we do.

Enjoy x